My goal when I started making jewelry 20 years ago was to make people happy.
Jewelry has always been something I can lose myself in for a brief moment. Looking at my favorite pieces and seeing their sparkle is like a little hit of dopamine. I want to share that feeling and design jewelry that makes you smile day after day. Your jewelry should be fun and should always bring you joy. From our daintiest pieces to our beautiful stores - we hope our designs inspire you. What I love about our brand is that I feel there is truly something for everyone. I hope you find something you love.
xx, Gorjana
About Us
Our journey began almost twenty years ago, and has been marked by passion, drive and a whole lot of faith. We're so grateful to share this dynamic story with each and every one of our customers - it begins and ends with you.
2004
Our story begins in 2004, when Gorjana and Jason Reidel founded gorjana on their apartment floor in Laguna Beach, California.
During their first year, the couple hit the road with samples in tow and drove a collective 50,000 miles to sell the first collection.
They fulfilled initial orders from their apartment floor, and worked the national trade show circuit as a team of two.
2007
In 2007, gorjana's expedited growth afforded the couple the opportunity to expand out of their home and into a studio in Laguna Canyon, which eventually housed our fulfillment space and growing team.
2016
Almost a decade after we opened the studio the opportunity presented itself to open a retail store - about a mile away from our studio, on the corner of Ocean and Beach, in downtown Laguna.
2017
Encouraged by the success of the first store in Laguna, we set out to expand gorjana's retail footprint by opening our first store on the opposite coast, in New York.
2018
The best-selling Parker Necklace makes its debut. Loved by customers and celebrities alike, the necklace has since inspired an expanded collection featuring various chain link styles and 14k designs.
Shop Parker Collection
2019-2021
We developed and expanded our first fine jewelry collection, comprised of timeless favorites featuring a range of materials: classic diamonds, 14K gold, sapphires, turquoise, opals, topaz, and other precious gemstones.
Shop Fine Jewelry
2023
We hit a major milestone with the opening of our 50th store nationwide and shared our very first television commercial!
Today
Today, we continue to meet our customers where they are, opening retail stores nationwide.
We look forward to meeting you - find a gorjana store near you and connect with one of our incredible stylists.
Store Locator
Visit Us
Visit us nationwide and meet our incredible team of stylists, try on new jewelry and enjoy complimentary gift wrapping.
See something you love online? Buy online, and pick up in store — we can’t wait to see you!
Find a Store
Visit Us
Visit us nationwide and meet our incredible team of stylists, try on new jewelry and enjoy complimentary gift wrapping.
See something you love online? Buy online, and pick up in store — we can’t wait to see you!
Find a Store
Giving Back
Your support has allowed us the privilege to partner with a number of national and local communities and non profit organizations nationwide.
It is with sincere gratitude that we get to participate with these charities, amplify their messages and support their efforts in serving those in need.
